Websites engineered to rank for _ & convert clicks into calls.
I don't design pages.
I build answers
to real searches.
Most sites speak to one stage — the bottom — and lose the 80% who haven't decided yet. I design around the four layers of how local customers actually find things now: Google, AI Overviews, answer engines, and generative engines. Every section routes to the same outcome: a booked call.
See what this looks like as a build →near me"
open Saturday"
planning in Denver?"
for my area"
Four stages.
One compounding system.
baseline
schema layer
pages
local signals
Two real clients.
Real receipts.
Both built on the same foundation: entity schema, intent-matched copy, and a technical baseline that compounds over time. One has 6 months of data. The other is building it.
Hair Society Salon
A Houston Galleria salon with elite stylists and a Vagaro booking link — invisible to local search. Built a site that gets them found for balayage, extensions, and bridal before a competitor does.
Amoura Construction
A Houston remodeler running two businesses under one roof — construction and junk removal. Built a dual-brand entry architecture and a full local search presence so both sides pull their own weight.
Two done right.
One slot open.
Founding price.
I've spent my career shipping web work inside product companies. Now I'm going solo, building sites for local businesses — and I need three real case studies more than I need margin.
For the first three local service businesses who sign on, I'm running the full build at cost. In exchange: permission to publish the results.
- Full site rebuild on modern stack
- Local SEO · AEO · GEO · AIO configuration
- Direct line — no account manager
- Permission to publish the work as a case study
- A quick monthly check-in on the metrics
- Honest feedback, good or bad
Years in-house.
One shingle hung.
Before Web Dev Journey, I was a developer at a couple of product companies — building the sites, wiring up the schema, and slowly getting obsessed with the weird alchemy of why Google (and now ChatGPT) pick one business over another.
I'm going solo because I want to point that obsession at one business at a time instead of buried in an internal roadmap. One result is already on the board — Hair Society Salon, Houston. What I have: the technical skill, the current playbook, and the bandwidth to give your project the kind of attention an agency never will.
What's one
lost lead worth
per month?
Drag the sliders. This models the gap between where you rank today and top-3 using Backlinko's organic CTR study (updated April 2025). Directional, not a guarantee — reaching top-3 takes more than a good site (reviews, citations, competition all factor in), and your real audit will be specific to you.
Just want the raw CTR-by-rank numbers? →That's $223,238 in reachable monthly revenue sitting between you and the top-3. A free audit shows exactly which queries are within reach — and what's blocking them.
Get my free audit →One template.
Every city you serve.
Programmatic landing pages — one per city × service combo. Each page is a unique, genuinely useful answer to a "near me" query, not a spun clone. Pick an industry to see exactly how the template scales.
Questions I get
before the call.
Questions I get before a call — answered plainly. Also marked up in FAQPage schema so Google and the AI engines can serve them as direct answers.
The playbook,
in public.
Everything I know about Local SEO, AEO, GEO, and AI Overviews — written for the business owner who wants to understand what's actually driving (or killing) their search visibility.
Does Website Speed Affect Google Rankings?
Yes — but not in the way most people think. Here is exactly how page speed factors into Google's ranking algorithm and what threshold actually matters for local businesses.
Why Is My Website Slow on Mobile (And How to Fix It)
A slow mobile website costs you Google rankings and customers. Here are the seven most common causes of slow mobile load times — and what actually fixes each one.
Is AI Replacing Google for Local Search? What Small Businesses Need to Know
AI search tools are changing how people find local businesses — but Google is not going anywhere. Here is what is actually shifting and how to position your business for both.
Tell me what you
want to rank for.
I'll reply within one business day with a no-pitch audit: what's holding your site back, what I'd do, and whether we're the right fit.