Glow Aesthetics · Austin
glowaustin.com
Award-winning med spa offering Botox, fillers, and laser treatments. Book online.
Websites engineered to rank for _ & convert clicks into calls.
Est. 2026 · Dallas, TX
One developer. Conversion-focused websites designed around how local customers actually
search & decide — engineered for Local SEO, AEO, GEO, and AIO (the new AI
Overviews layer).
01
Developer · no agency
03
Founding-client slots
Q3'26
Accepting now
◣ FOR LOCAL SERVICE BUSINESSES ◣ MED SPAS ◣ DENTAL CLINICS ◣ FAMILY LAW ◣ HVAC &
PLUMBING ◣ ROOFING ◣ ORTHODONTICS ◣ CHIROPRACTIC ◣ ESTATE PLANNING ◣ MED SPAS ◣ DENTAL
CLINICS ◣ FAMILY LAW ◣
01 · The method
I don't design pages.
I build answers
to real searches.
Most sites speak to one stage — the bottom — and lose the 80% who haven't decided yet. I design around the four layers of how local customers actually find things now: Google, AI Overviews, answer engines, and generative engines. Every section routes to the same outcome: a booked call.
01
Local SEO
"Best dentist
near me"
near me"
Google's classic organic & map pack. Technical foundation, entity-linked content, and NAP-consistent citations so your business is the obvious local answer — not the sponsored one.
Google · map pack
02
AIO
"Med spas in Austin
open Saturday"
open Saturday"
AI Overviews sit above the blue links on 60% of commercial queries now. I structure content the way Google's summariser expects — clear entity → attribute → answer — so your name ends up inside the overview, cited, with the tap-to-call number.
Google AI Overviews
03
AEO
"Who does estate
planning in Denver?"
planning in Denver?"
ChatGPT, Claude, Copilot, Perplexity. Direct-answer blocks, schema-first copy, and unambiguous entity signals so when a user asks an answer engine for a local recommendation, they read your business by name.
Answer engines
04
GEO
"Recommend a roofer
for my area"
for my area"
Generative Engine Optimization — getting cited by LLMs when they compose fresh, conversational answers. Citation-ready phrasing, stable URLs, review aggregation, and sameAs graphs so you're the source the model reaches for.
Generative engines
02 · LIVE RANK CLIMB — MONTH 0
Experimental · Scroll to climb
Page 3, position 28.
The site no one sees.
MONTH 0
A clean site with no structured data, thin local copy, and 6 inbound links. Invisible below the fold of the fold.
APPROACH
Technical foundation → entity graph → Local SEO + AIO schema → AEO / GEO copy →
conversion tuning.
google.com/search?q=med+spa+near+me
Google
med spa near me
All
Maps
Images
News
Shopping
✧ AI Overview Generating…
Generating…
01
02
Bloom Med Spa of Central Texas
bloommedspa.com
Central Austin's luxury med spa. 4.9★ · 1,200+ reviews · Same-week appts.
03
Refine Beauty Lab
refinebeautylab.com
Injectables, HydraFacial, body contouring. Medical director on-site.
04
Lumen Aesthetics Austin
lumen-aesthetics.com
Downtown med spa specializing in preventative Botox and skincare.
05
Crestwood Dermatology & Med Spa
crestwood-derm.com
Board-certified dermatologists · 18 years serving Austin · consult today.
06
Austin Beauty Collective
austinbeautyco.com
Women-owned med spa · memberships · RF microneedling specialists.
07
Vivify Skin Studio
vivify.com
Clinical skincare + injectables in South Austin. Flexible financing available.
08
The Aesthetics Loft
aestheticsloftatx.com
Boutique med spa · Botox, Dysport, Juvederm · East Austin location.
09
Forever Young Austin
forever-young.com
Anti-aging med spa · PRP hair restoration · skincare lines.
10
Evergreen Med Spa · Austin
evergreenmedspa.com › botox-austin
Top-rated Austin med spa for Botox, fillers, and laser treatments — same-week availability, board-certified staff.
28
Current position · —
03 · The build
Four stages.
One compounding system.
01 / FOUNDATION
Technical
baseline
baseline
Core Web Vitals green, semantic HTML, image pipeline, edge delivery, clean canonical strategy. The boring work that makes everything after it work.
CWV <2.5sCDNA11YLighthouse 90+
02 / ENTITY
Entity &
schema layer
schema layer
LocalBusiness, Service, FAQ, Review, Person schema. Connected sameAs to Google Business, LinkedIn, Yelp. You become a thing in Google's graph, not just a page.
JSON-LDGBPSameasKG
03 / CONTENT
Intent-matched
pages
pages
Pillar + cluster model, city × service landing pages, FAQ answering the real queries I mine from Search Console, Reddit, and AI engines. Quality, not quantity.
PillarCity×SvcFAQQ&A mining
04 / AUTHORITY
Citations &
local signals
local signals
NAP consistency audit, geo-relevant citations, review velocity program, local partnerships. The off-page signals that tell Google you belong in the map pack.
NAPCitationsReviewsGMB posts
04 · Proof
One real client.
Useful receipts.
Before the founding offer, here is the kind of result I am trying to repeat: a local service business with strong work, weak organic visibility, and a site rebuilt around search intent, schema, and conversion.
Hair Salon 2026
Hair Society Salon
A Houston Galleria salon with elite stylists and a Vagaro booking link — invisible to local search. Built a site that gets them found for balayage, extensions, and bridal before a competitor does.
82 GSC clicks
3.28K GSC impressions
11,305 GBP profile views
1,090 Zero-ad interactions
04 · Founding clients
No case studies.
Yet. That's
why it's cheap.
I've spent my career shipping web work inside product companies. Now I'm going solo, building sites for local businesses — and I need three real case studies more than I need margin.
For the first three local service businesses who sign on, I'm running the full build and a 90-day optimization sprint at cost. In exchange: permission to publish the results.
01
Closed
Hair Salon · US
02
Open
Any service · US
03
Open
Any service · US
What you get
- Full site rebuild on modern stack
- Local SEO · AEO · GEO · AIO configuration
- 90-day optimization sprint included
- Direct line — no account manager
What I ask
- Permission to publish the work as a case study
- A quick monthly check-in on the metrics
- Honest feedback, good or bad
The background
Years in-house.
One shingle out.
Before Web Dev Journey, I was a developer at a couple of product companies — building the sites, wiring up the schema, and slowly getting obsessed with the weird alchemy of why Google (and now ChatGPT) pick one business over another.
I'm going solo because I want to take that obsession and point it at one business at a time instead of buried in an internal roadmap. What I don't have yet: public case studies with my name attached. What I do have: the technical skill, the current playbook, and the bandwidth to give your project the kind of attention an agency never will.
Background
Ex-in-house dev
SaaS & service-brand teams
Specialty
Local SEO · AEO
GEO · AIO · conversion builds
Stack
Svelte · Schema.org
CWV-green on every launch
Location
Dallas, TX · 1 person
you talk to the builder
05 · Live estimator
What's one
lost lead worth
per month?
Drag the sliders. This models the gap between where you rank today and top-3 using the industry-standard CTR curve (Advanced Web Ranking, 2024). Directional, not a guarantee — your real audit will be specific to you.
4,200
#14
22%
$1,600
Current monthly rev.
$13,010
At rank #14 · ~0.9% CTR
Top-3 monthly rev.
$354,816
At rank #2 · ~24% CTR
Model: CTR decay v.3 · 2026 LOCAL +2627% LIFT
06 · Programmatic local
One template.
Every city you serve.
Programmatic landing pages — one per city × service combo. Each page is a unique, genuinely useful answer to a "near me" query, not a spun clone. Pick an industry to see exactly how the template scales.
Pages this template builds
Austin TX
Dallas TX
Houston TX
Botox
/botox-austin
/botox-dallas
/botox-houston
Dermal Fillers
/dermal-fillers-austin
/dermal-fillers-dallas
/dermal-fillers-houston
Laser Hair
/laser-hair-austin
/laser-hair-dallas
/laser-hair-houston
9 pages · 48,200 searches / mo
Build this for your Med Spa →Markets — select industry to highlight
07 · Answers
Questions I get
before the call.
Questions I get before a call — answered plainly. Also marked up in FAQPage schema so Google and the AI engines can serve them as direct answers.
HONESTFair. An agency has the logos, and I don't — yet. What I do have: years of in-house dev experience shipping exactly this kind of work, and the attention bandwidth of exactly one client (you) instead of forty. For the first three founding clients the math tilts further — I'm running the full build at cost in exchange for permission to publish the results.
AEOAnswer Engine Optimization comes down to three things: structured data the engine can parse (Schema.org LocalBusiness, Service, FAQ, Review), unambiguous entity signals (consistent NAP, linked sameAs profiles, Knowledge Graph presence), and copy written as direct answers to real questions. I audit all three and ship a 30-day plan to close the gaps.
AEO · GEO · AIOAEO (Answer Engine Optimization) targets direct-answer engines like ChatGPT, Claude, and Perplexity. GEO (Generative Engine Optimization) is the broader practice of getting an LLM to cite you when it composes a fresh answer — it's about being the source the model reaches for. AIO (AI Overviews) is specifically about Google's summarised results that now sit above the blue links. Different surfaces, overlapping but distinct optimizations.
PROCESSTechnical fixes compound within days. Content + schema usually show measurable lift in 30–60 days. Full map-pack presence and AI-engine citations typically land around the 90-day mark. I share a live dashboard so you see it happen, not just read about it.
PRICINGFounding-client rate: at cost (effectively $0 margin, you pay for tools + hosting + time materials). Standard rate after the first three clients starts around $3.5k for a single-location build and scales with location pages, service combos, and content depth. No hidden retainer lock-ins, written scope before anyone signs anything.
FITNational e-commerce brands, anyone without a verifiable physical location, anyone who wants it cheap/fast without collaboration. I'll also pass if the ROI math doesn't work — I'd rather turn you away than take your money for a build that won't pay back.
STACKDefault stack is Svelte + Netlify for content velocity. Every site ships with Core Web Vitals in the green, edge-delivered, image-pipelined, and a Lighthouse score of 90+ on launch day.
08 · Start
Tell me what you
want to rank for.
I'll reply within one business day with a no-pitch audit: what's holding your site back, what I'd do, and whether we're the right fit.