Client Work Hair Salon

HairSocietySalon

A Houston Galleria salon with elite stylists and a Vagaro booking link — invisible to local search. Built a site that gets them found for balayage, extensions, and bridal before a competitor does.

2026 · Live site ↗ · SvelteKit· Local SEO· Schema.org· AEO

About

Hair Society Salon sits in the Houston Galleria corridor — one of the most competitive zip codes for premium beauty services in Texas. Their work is exceptional: Bellami extensions, dimensional color, editorial styling. Discovery was Instagram, TikTok, and the occasional referral. Bookings happened through a Vagaro link in the bio.

The problem is that Instagram reach is algorithmic and rented. Anyone searching "balayage Houston," "hair extensions Houston Galleria," or "bridal hair Houston" wasn't finding them — those searches were going to salons with optimised websites, map pack listings, and FAQPage schema answering the pre-booking questions Hair Society's front desk fields daily.

The build covered full entity-schema architecture for a HairSalon (Schema.org), service pages for color, extensions, bridal, and blowouts structured in entity → attribute → answer format, FAQPage schema targeting real pre-booking questions, and Google Business Profile alignment down to matching service names and hours. Lighthouse hit 100 for SEO and Best Practices on first deploy, Performance 95 — LCP 1.3s, TBT 0ms, CLS 0.007. Search Console now shows 413 organic clicks and 17.3K impressions in a 3-month window — branded queries like 'hair society' driving the bulk of it, but non-branded terms like 'hair salons near me' and 'haircut near me' pulling real clicks too — while Google Business Profile reported 11,305 profile views, 2,168 search appearances, and ranking for 'hair salon' and 'hair salons near me' across Google Search and Maps.

What's built in

01 HairSalon schema with full sameAs entity graph (Instagram, TikTok, Facebook)
02 Service pages for color, balayage, extensions, bridal, and blowouts
03 FAQPage schema targeting pre-booking queries ("how long does balayage take", "do you do extensions consultations")
04 Core Web Vitals green — LCP 1.3s, CLS 0.007, TBT 0ms, Performance 95
05 Lighthouse SEO 100 / Best Practices 100 on first deploy
06 GBP sync — service names, pricing tiers, and hours match schema exactly
07 Vagaro booking integration preserved with search-discoverable entry points

Built with

SvelteKitLocal SEOSchema.orgAEOCore Web VitalsGBP

Results

413 GSC clicks 3-month Google Search Console window — organic clicks from Google Search, zero ad spend

17.3K GSC impressions 3-month window — search visibility across all tracked queries

1,000+ Queries indexed Total unique search queries Hair Society appears for — broad keyword footprint for a local salon

11,305 GBP profile views 6 months post-launch · appearing for "hair salon," "hair salons near me," and "beauty salons" across Search and Maps

1,090 Zero-ad interactions Calls, directions, and bookings driven entirely from organic GBP presence — no ad spend

100 Lighthouse SEO Perfect score on first deploy — meta, schema, and site structure all green

95 Performance LCP 1.3s · TBT 0ms · CLS 0.007 — top 5% of the web, no paid optimisation tools

Service

Need this for your salon? See the salon website service → The same local SEO, booking, service-page, and schema structure behind this case study, packaged for salons that need more bookings from Google.

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