AmouraConstruction

Joshua runs two businesses out of Houston: Amoura Construction & Remodeling and Dirty Dogs Junk Removal & Demo. They share an owner, a service area, and a natural workflow — demo before build — but they serve different customers at different moments. The challenge was giving both a credible web presence without diluting either.

The solution is a split-panel homepage at amouraconstruction.com that acts as a routing decision: construction customers go left into the Amoura site, demo and junk removal customers go right to Dirty Dogs. Each panel has its own visual language — copper architectural line art and Fraunces serif for Amoura, high-contrast utility aesthetic for Dirty Dogs. The entry page carries an Organization schema with two named departments, making the relationship legible to both Google and the user in the same read.

The Amoura construction side is built around the queries Houston homeowners actually type — kitchen remodel, bathroom renovation, home addition — with dedicated pages for concrete work and demolition & junk removal, all in entity → attribute → answer format, a LocalBusiness schema tied to their Google Business Profile, and their 42 five-star reviews surfaced in the UI from day one.

Search Console data started in mid-June 2026. In the first three and a half months the site has appeared for 161 distinct search queries, with 1,390 impressions and 29 organic clicks. Small numbers — this is a new domain in a competitive trade — but they're moving the right way: September was the best month yet, with 556 impressions and 11 clicks, nearly double July and August. Most of the early visibility is on the demolition side, where the site already averages page one for searches like 'demolition houston' and 'junk removal'.