Google CTR Calculator
See the click-through rate to expect at any ranking position, and estimate monthly clicks from your own search volume — based on an industry-aggregated organic CTR curve.
Positions 1–10 sourced from Backlinko's organic CTR study (updated April 2025, 1.3M+ pages analyzed). Positions 11–20 are a rough estimate — see the FAQ below. Directional, not a guarantee — real CTR varies by query, brand recognition, and result formatting.
Rank #1 isn't twice as good as rank #5. It's closer to ten times.
Click-through rate collapses fast after the first few results. This is the same model behind the revenue estimator on the homepage — here it's just the raw CTR curve, without the revenue math attached. These numbers are an estimate from published research, not your actual data — for how to pull your real, property-specific CTR from Google Search Console, see how to track local SEO results.
Where does this CTR data come from?
Positions 1-10 use Backlinko's published organic CTR study (updated April 2025, based on 1.3M+ pages and 12M+ queries via Google Search Console data). Google itself has never published official CTR-by-position figures — this is the most-cited third-party research available, not an official Google source. Positions 11-20 are a rough estimate, since the study only discloses page 2's combined click share, not per-position figures.
Why does CTR drop so fast after position 1?
Most searchers click one of the first few results, and a large share never scroll past position 3. Position 1 gets roughly ten times the clicks of position 10 for the same search volume — and the whole of page 2 combined gets well under 1% of clicks.
Does a higher CTR guarantee more revenue?
No. More clicks means more visitors, not more customers. Whether those clicks turn into calls or bookings depends on the page they land on, not the ranking position alone.