Mercer&Associates
A criminal defense firm spec site built for Chicago — structured to rank for high-intent queries like "DUI lawyer Chicago" and convert first-time visitors under pressure into consultations.
About
Criminal defense is one of the highest-stakes local search categories. Someone searching "DUI lawyer Chicago" at 11pm is not browsing — they need to call someone tonight. The firm that shows up, loads fast, and immediately signals credibility gets the call. The one buried on page two does not.
Mercer & Associates is a spec site built to demonstrate what a properly engineered criminal defense presence looks like: FAQPage schema targeting the exact questions people type before calling a lawyer, LocalBusiness schema with sameAs entity links, practice area pages structured around the queries that drive real case inquiries, and a 24/7 availability signal above the fold.
Five practice areas covered — DUI/DWI, drug charges, assault, theft and fraud, and record expungement — each with its own service page in entity → attribute → answer format. This site is available to purchase for a criminal defense firm in Chicago or any Illinois market.
What's built in
- 01 LocalBusiness + LegalService schema with sameAs entity graph
- 02 Practice area pages for DUI, drug charges, assault, theft/fraud, and expungement
- 03 FAQPage schema targeting pre-consultation queries ("do I need a lawyer for DUI", "what happens at arraignment")
- 04 24/7 availability CTA above the fold — optimised for urgent after-hours searches
- 05 City × practice area structure for Chicago, Evanston, Oak Park, Naperville, and Schaumburg
- 06 Core Web Vitals optimised — LCP < 2.5s
- 07 GBP-ready NAP structure with schema-aligned phone, address, and hours
Built with
Interested in this site?
Get in touch and I'll set it up with your real business details, location, services, and Google Business Profile — ready to rank from day one.